Photo Shoots
Directing shoots is a very enjoyable part of my job. I love the collaboration, the strategizing, concepting and then working as a team to get something great. Even when occasionally, all that planning goes to hell.
ART DIRECTION | STORYBOARDING | DESIGNROLE: Art Director | Designer
A Few Types of Shoots I’ve Art Directed
Editorial
Portait
Lifestyle
Table Top
Product (Tech – Food)
Action/Sports
Event
Martin Scorsese
We had 45 minutes with Martin Scorsese. Hard stop. We needed to get a cover for DIRECTV’s ACCESS magazine, branding images for his column in the magazine and something that could be used in the cross channel spots promoting his column as well. As you might expect I was a little nervous we’d get it all. But Scorsese was great, a true master. As photographer Michael Grecco noted, “he took direction like the best actor would.” He emoted wisdom and thoughtfulness. In between chatting about his favorite new Italian handmade shoes and shooting, we got exactly what we needed. We managed to shoot 2 set-ups with grooming and a wardrobe change in 40 minutes — we shot 120 images on a gray seamless inside and another 150 images outside on the roof deck of the Directors Guild building.
Oscar De La Hoya
For the De La Hoya shoot, we were shooting for an editorial spread and the cover of ACCESS magazine. My crew got to piggyback on a 3-day video shoot for HBO’s 24/7. We followed DeLaHoya all over East LA where he grew up and where he still owns a neighborhood gym. We got to cover him training, giving back to his community, and in his role as executive of GoldenBoy Productions. We got multiple set-ups and locations including a skyscraper rooftop in downtown LA at sunset, working the speedbag in his suit, and looking dashingly pensive on LA’s famous First Street bridge.
Nascar & Clint Bowyer
I covered NASCAR twice for DIRECTV. Once at Fontana Raceway, and once at the legendary Talladega Speedway. Both times we were shooting a year's worth of Nascar HotPass assets. At Fontana we were shooting race coverage and working with an on-air team as they shot a 30-sec spot to get images for the print and web elements of the campaign. At Talladega, DIRECTV sponsored a car and Clint Bowyer as their driver. We got to go behind the scenes with Clint and his team. On race day, we were up at the break of dawn, in the pit, covering the whole race, and the celebration after.
