Gray Wolf Ranch
Gray Wolf Ranch is a high end nature-based recovery program for young men in the incredible wilderness north of Seattle. When they came to us they had a program that had changed many troubled young men’s lives. They also had a respected staff that was known in the industry for helping those young men find life direction in the mountains, forests, and beaches of the Pacific Northwest. The problem was they didn’t know how to let the rest of the world in on the incredible work they were doing.
ROLE: Creative Director | Designer
BRAND DESIGN | BRAND STRATEGY | UI/UX | WEB STRATEGY | IDENTITY DESIGN
Creating The Brand
During an extensive immersion phase my team and I uncovered the DNA of what would be their brand and crystallized their mission and message into one. They already lived their values everyday we just needed to help them map out and execute a course to share their story with the world and how to embody it through their brand.
A Mission & A Brand
Once their mission and values were clear, our job became creating for them a visual and communicational embodiment of that mission. They needed many elements that would cohesively, and successfully express their brand personality to the world. From photography to typography to color, graphics, and texture we created a brand book to guide them not only through the roll-out but through the future of their brand.
Implementing the Brand
Once the brand book had been created for them we went about the task of building out the brand touchpoints we had laid out in the road map for how their new brand would be rolled out.
Find Yourself in the Wild—Collateral, Identity, & Sales Tools
In the immersion part of our process we found that, unlike many other fields, in the recovery world having collateral and print identity that speaks for who you are is paramount. So we created a collateral package that was full of information but also let their personality come through. Along with their updated site, this quickly became a centerpiece of their communications. It was so successful that we built out a sales tool for the ipad based on it that their staff would bring with them everywhere.
